ADB Safegate sells airplane parking systems to airports and airlines. It’s a niche product with a long sales cycle and a need to persuade a wide-ranging audience of stakeholders. I’ve helped ADB Safegate develop an expansive library of slides and content “chapters” to help their sales team customize their presentations for each audience.
A lot of moving parts
Airport tarmacs are always bustling with activity, add weather conditions and tight schedules to the mix, and you have a recipe for costly errors. A fluid animation for a complex product can help audiences understand the context and consequences. And yes, this is PowerPoint.
