When Peter Bailey had an opportunity to return to his hometown to deliver a powerful TEDx talk, he knew he wanted something distinctive. Peter had a vision for dramatic visuals as a backdrop for his personal stories and inspirational message.
The heroic journey
The visual centerpiece for Peter’s TEDx was a version of Joseph Campbell’s famous “Hero’s Journey” circle. For Peter’s version, my art direction employed petroglyph iconography to convey humanity’s long-standing connection to story and mythology.
